I walked into fragmented marketing operations and built an integrated system that drove 40%+ engagement growth. Here’s how organizational diagnosis became strategic transformation.
AHIP FRAMEWORK: ORGANIZATIONAL TRANSFORMATION – AHIP MARKETING OPERATIONS
Project: America’s Health Insurance Plans (AHIP) | Strategic Marketing Overhaul Role: Managing Partner & Principal Consultant (Cereal Milk Creative) | Jul 2025 – Dec 2025
Overview: I walked into AHIP and diagnosed fragmented marketing operations across siloed teams. Rather than just executing campaigns, I built an integrated framework that unified strategy, messaging, and execution across all marketing channels. This was organizational transformation.
What I Built: Assessment & Strategy – Diagnosed gaps in marketing alignment and cross-functional collaboration – Established clear organizational objectives and success metrics – Created unified strategic framework connecting all channels Integrated Execution – Paid Media (Google Ads, Meta) + Organic Social + Email – Event Marketing (AHIP Annual Conference, State Issues Retreat, Executive Leadership Summit) – Partnership & sponsorship activation – KPI tracking and real-time performance optimization
What This Demonstrates: – Ability to diagnose organizational problems and build systematic solutions – Leadership of complex, multi-channel marketing operations – Stakeholder management and alignment with C-suite – Sustainable, scalable approach to marketing transformation
Results: – Drove 40%+ audience engagement growth for flagship conferences – Transformed fragmented marketing into integrated, cohesive operations – AHIP Annual Conference: 2,305 registrations, 487 in-person attendees
