Case Study
The Engagement
Client: America’s Health Insurance Plans (AHIP)
Role: Marketing Consultant – VP-level strategy and execution
Duration: 6-month contract (Nov 2025 – Dec 2025)
Scope: Owned integrated marketing operations across five concurrent enterprise programs
What I Owned
- Email campaign strategy, execution, and optimization (5 major campaigns)
- Multi-channel marketing: in-person conferences, digital, email, on-site activations
- Budget and program management for enterprise marketing initiatives
- Website development and content architecture for 2026 conference promotion
- Cross-functional leadership with C-suite executives and internal stakeholders
Results
State Issues Retreat (SIR) 2025
- Revenue: $77,985 (+6.1% YoY growth)
- Average email open rate: 18.12% | Peak: 33.57%
Executive Leadership Summit (ELS) 2025
- Revenue: $253,904
- Average email open rate: 22.41% (exceeds healthcare benchmark of 15-18%)
- Peak performance: 26.5% open rate with 4.27% click rate
Speak at AHIP Conference 2026
- Average email open rate: 35.57% (industry standard: ~25%)
- Peak performance: 36.33% open rate
- Highest click rate: 3.03% (strong conversion intent)
Executive Leadership Program (ELP) 2026
- 5,680 emails delivered across segmented audiences
- Average open rate: 29.15% (exceeds industry benchmarks)
All deliverables completed on schedule. Full transition documentation and system access provided.
Why This Matters
Enterprise clients bring in consultants when they need VP-level expertise and hands-on execution. This engagement demonstrates:
✓ Strategic sophistication (A/B testing, audience segmentation, multi-channel execution)
✓ Enterprise rigor (working directly with C-suite, managing multiple concurrent programs)
✓ Measurable impact (email performance exceeding industry benchmarks, direct revenue correlation)
✓ Execution excellence (all deliverables delivered on time)
Positioning
Cereal Milk Creative operates as a specialized marketing consultant for enterprise clients. Engaged for specific initiatives where strategic thinking + hands-on execution = measurable results.
Available for: Strategy consulting, campaign execution, marketing operations, program management across B2B, enterprise, and culturally-relevant initiatives.
Cereal Milk Creative, LLC – Specialized marketing consulting for enterprise clients. Founded 2023.
