Healthcare Association Conference Marketing Campaign
Project Overview
Content strategy and production leadership for a major healthcare association’s annual conference in Nashville (August 2023). Drove 169 registrations through authentic storytelling and strategic content execution.
Client: Healthcare Association (confidential)
Challenge
Increase signup conversion for SIR25 and create compelling content that resonated with target audience while elevating the quality of event materials and stakeholder communications.
Solution
- Developed content strategy centered on authentic athlete narratives and compelling storytelling
- Coordinated on-site content production, including professional photography direction and interview strategy
- Curated high-quality assets optimized for attendee sharing and internal stakeholder use
- Ensured brand alignment and message consistency across all campaign touchpoints
- Worked closely with photographer, creative director, and client to capture authentic moments
Results
- 169 registrations driven through content campaign
- 20 professional photography assets curated for attendee sharing and post-event engagement
- SVP positive feedback on photography quality and execution
- Assets approved for 2026 integration, establishing repeatable content production model for future AHIP events
- Elevated the overall quality and strategic value of event materials beyond single-event use
Key Skills Demonstrated
- Content Strategy
- Production Management
- Stakeholder Coordination
- Photography Direction & Curation
- Brand Alignment
- Multi-Platform Asset Development
- Event Marketing
Project Details
Client: AHIP
Event: Annual Industry Conference
Location: Nashville
Date: October 2025
Role: Content Strategist & Producer
Collaborators: Creative Director, Client, Photographer
Key Takeaway
This project demonstrates the ability to think strategically about audience needs at multiple levels—driving registrations through compelling content, delivering value to attendees through shareable moments, and creating lasting assets that extend beyond a single event. The SVP’s decision to approve these assets for future campaign planning shows the work had strategic and operational impact, not just tactical execution.