PROFESSIONAL EXPERIENCE
CEREAL MILK CREATIVE, LLC | Managing Partner & Principal Consultant | 2023 – Present
America’s Health Insurance Plans (AHIP) | Jul 2025 – Dec 2025 Led integrated multi-channel marketing strategies for high-impact experiential events, driving 40%+ audience engagement growth. Managed the AHIP Annual Conference (2,305 registrations, 487 in-person attendees) and supported ESSENCE FESTIVAL activations reaching 1.6M attendees. Oversaw paid media, organic social, email campaigns, and partnership channels while tracking KPIs and ROI to optimize performance.
Additional Clients: ESPN, TJMaxx, Unilever, Mischo Beauty | 2023 Executed data-driven digital and experiential campaigns across multiple audience segments and partner relationships.
UNIVERSAL MCCANN | SVP, Group Director | 2016 – 2022 Produced branded content and influencer campaigns for Fortune 500 brands including Coca-Cola, USPS, J&J, BMW, and Hershey’s. Co-founded Mahogany, a BIPOC influencer agency that generated $1MM in partnerships in the first year. Led 8-10 person creative teams and earned recognition including a Best Documentary award (Dear Santa, Doc NYC) and 4.3B media audience reach through IPG Mediabrands programming.
JOY COLLECTIVE, LLC | SVP, Content & Production | 2022 – 2023 Led award-winning campaigns for Dove, ESPN, and SheaMoisture, earning Cynopsis Best Social Good Campaign and Platinum Marcom Award. Delivered $29.4MM linear impressions (+164% YoY) for ESPN Champion Black Business campaigns. Produced SheaMoisture’s global ‘Do You’ campaign with assets rated in the top 30% for memorability and engagement metrics.
VIACOM | BET NETWORKS & MTV NETWORKS | New York, NY | 2005 – 2016 Progressed from Partnership Marketing Manager through 360 Consumer Marketing Consultant to Integrated Marketing Consultant. Developed brand experiences for BET Experience (160,000+ attendees) and Nickelodeon/Comcast/Brooklyn Nets activation (700,000+ guests). Led cross-functional teams on multi-platform promotions generating 15K+ sponsorship impressions and contributed $1.5MM in media value for major tours.
CAREER FOUNDATION Early career marketing roles at BET Networks (Special Events & Public Affairs) and PBS (Marketing & Development) building expertise in donor engagement, brand consistency, and mission-driven programming.
LEADERSHIP & BOARD SERVICE Founder & Executive Director, Pretty Smart Cookies (501(c)(3)); Marketing Board Member, Hip Hop for Life & GNEP Empowerment
AWARDS & RECOGNITION • Marcom Platinum Award Winner | ESPN Champion Black Business 3.0 | 2022 • Cynopsis Best Social Good Campaign | ESPN Champion Black Business 3.0 | 2022 • Gold Winner Momentum Award | Sprite Campaign | 2021 • 4A’s Foundation Vanguard Fellow | 2021 • ANA Reggie Award | Share a Coke | Universal McCann | 2020 • Inspirational Lead, DEI Council | Universal McCann | 2018–2021 • Best Documentary Award | Dear Santa | Doc NYC
